How can I dynamically assign a case using BPM/Advanced Workflow?

I have added a custom user relation to the Accounts module for the Customer Service Rep who handles the account.  Now I need to create a workflow that will assign the case to the CSR set on the account.  I cannot figure out how to set this up though.  The only option I seem to have for setting the assigned_to_user is statically selecting a user from the list of active users.  How can I assign the case to the related account's CSR?