Integrating SugarCRM with website. Question about urls

Hello,

After almost finishing up the integration of SugarCRM with our website, I'm back to square one due to some doubts.

For the site_url given in the endpoints, I'm currently using the url for the trial account that I created. I'm guessing that when calling the API endpoints on behalf of a user, I'm supposed to be using their site_url for SugarCRM. Is that right? And if so, how am I supposed to get it? I'm using Java here.

Or, am I supposed to use the site_url of my own account. Am I supposed to sign up for a paid account just to integrate the product into our website?