Add additional column to contact and lead record view layout?

Our sales team would like us to add multiple columns to the lead and contact record view so there's less scrolling to the subpanels.

I've looked into this in the past, and it's always required coding (meaning, hiring someone and paying $ to get it done).

Has anyone found ways around that? I know this is a shot in the dark, but I've been asked to look into it again and to try to get it done without incurring an extra cost. 

Thank you!