If an account is lost and needs to be converted back to a lead or opportunity is this possible?
No it cannot be, but you can add a lead or opportunity under that account.
Thank you Hemant Patil
Did you find it useful, is this resolved?
Just a thought here, but typically you would track what is lost/won via the opportunities module. In your scenario, I assume the account was originally a Lead and at some point it was deemed that it should be converted because some sort of business could be had with them. That business would be tracked via the related opportunity.
If the deal doesn't pan out, you would mark the opportunity as lost and leave the account untouched. The benefit of doing so is that you can later see which leads were converted, but the deal couldn't be closed. If another scenario presents itself in the future where this same account again shows interest in your services/products, you can link a different opportunity to that account and proceed to track and mark that one as closed/lost accordingly.
Were you to somehow reverse the process and convert the account back to a lead, you then don't have the ability to track some of those details. Nor would you be able to see which "lost" accounts later became paying customers.
Thank you, this is very helpful.
I am in the midst of training and doing the process correctly from lead to opp to account so I will be sure to follow this correct process to ensure I use the opportunity function, it seems to hold a lot of importance for the sales cycle.
Do you have any recommendations or best practices for how you might set a lost opportunity/account to "resurface" for the salesperson on a given date?
A salesperson may meet with a potential customer and find the customer is under contract for services through a given date. Or for a variety of other reasons, we might mark an opportunity on a converted lead as "not won" but want to plan to revisit the account on a given date. Any thoughts on how best to use Sugar for this? It would be ideal if a salesperson could set a reminder date and then get a new notification or opportunity automatically reminding them to investigate the account again.
Thanks for any ideas!
Piece of cake. You will need workflow to do this and Process Manager is setup to do just this. Here is what you do. When you convert the lead and set the status to Not Won, you will open the opportunity and set the custom date field (which you will create in Studio) to a date in the future that you want to re-visit.
Then in Process Manager, setup a Recurring Process that runs every morning at 8AM. The process is go and find all Opportunities Not Closed, where this custom date field is set for a couple days in the future. For each Opportunity, send an Email or Notification to the owner of the Opportunity that its time to re-visit the Account.
We have many customers using Sugar and Process Manager for just this.
Let us know if you would like a demo on how to do this.
In addition to Bill's comments, you could create a report that gives you that listing on some set interval. If you want, you could make it so said report is delivered via email to a user as well.
Using a dashlet would be another approach, but dependent on what you want it to display, that may require a little bit of code, albeit shouldn't difficult.
When you converted the Lead initially, here is what happened:
If you wanted to revert back to the lead to start over again, all you would need to do is to clear out the contact_id, account_id and opportunity_id, set the status to something like New and the converted column to 0. You could then delete the account.
We have a customer who is using our workflow product Process Manager to do just this scenario.
Their workflow is triggered on a change to the Account and Process Manager does all the work in the background, just like a good workflow tool should do.....
I think you missed the reply by Angel Magana,
yes there is way for doing that but that's not the proper way. How you will be getting reports for such records then?
Please go through the post once again.
I would restrict the Lead Module to Inside sales only. Note, a lead in the Lead Module is a person not an account or company. It has some serious limitations. An Account in the Account Module has an Account ID which ties all of CRM together. A lead is a dead end unless converted. Sales reps who are allowed to use the Lead Module will strand accounts. and they won't be able to develop opportunities against a lead. You can manage your Leads in the Account Module by using a simple custom field that has a status of: Lead, Prospect, Customer. The advantages include the abilty to consistently tie sales activity to an account; Develop Opportunities (even at the lead stage); and, have a simpler more robust sales process with all the right hooks into other modules. People (contacts) come and go but Companies stick around a lot longer.
To your specific point, you don't have to worry about demoting an account back to a lead in the lead module. Just change the account status.
My 2 cents
I agree with your points on not demoting and also limiting access to the Lead module. I've encountered a number of organizations where the Leads module is accessed only by individuals that effectively don't do anything other than qualify the leads, i.e. identify the business potential and get them to the converted status. Once converted, a different team takes over.
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