Per Matt Marum suggestion:
The title says most of it. The use case is to allow very simple integration with external (client-side) software such as:
- Bringing up a "New Account" form where the phone number is pre-populated.
- Bringing up a "New Call" form where the related Contact / Account / ... is pre-populated.
Promptar (http://www.promptar.com/) has been able to achieve this type of integration with Sugar 6.x and 7.x up to 7.2 via #bwc URLs.
(Sugar competitors support this, namely Salesforce and MS Dynamics).
From our standpoint (and our customers') Sugar 7.6 is a step back in this area, forcing us to explore more complex integration options.
Thanks for listening.
PS: We're hopefully categorizing this idea correctly.