Using CRM through the Demand Generation Waterfall

Created by Steve Wagner on May 30, 2018

Thursday, June 14, 2018 at Webinar Hosted by Plus Consulting

Starts at 10:00 AM ยท Ends at 11:00 AM, PDT (America/Los_Angeles)

  • Steve Wagner

Maximizing revenue generation is the primary goal of both the sales and marketing teams. The best way to get both teams aligned is to use CRM with an effective marketing automation tool to take a prospect through the Demand Generation Waterfall.

The Demand Generation Waterfall is a framework for the combined marketing and sales funnel. From top to bottom, there are metrics ingrained in the process to quantify the output from each of the five stages including:

  • Inquiry
  • Marketing Qualification
  • Sales Acceptance
  • Sales Qualification 
  • Close

Plus will walk you through how to effectively use Act-On and Sugar’s tools (including Hint) at all stages of the prospect opportunity and client life cycle.

Learn from experts Ben Gillis from Plus Consulting and Scott Alder from Act-On how to generate demand in the most efficient way possible.


Register here: https://register.gotowebinar.com/register/1091347045165799682?_cldee=c3RldmUud2FnbmVyQHBsdXNjb25zdWx0aW5nLmNvbQ%3d%3d&re… 

Webinar Hosted by Plus Consulting