Customer interactions and experiences are defined by more than just your CRM system. Access to accounting processes managed in the ERP system, on-line sales transactions processed on an eCommerce platform, face-to-face transactions using point-of-sale systems and the growing adoption of mobile order entry applications. Work orders may be handled by field service, PLM and other systems. Shipments to customers are tracked with warehouse management, transportation management and logistics systems. There are no shortage of business applications, cloud services and social media sites that touch your customers.
To provide a more complete view of these customer interactions your CRM enviroment must be integrated with these business systems so users have a single point of truth for all data points of their customers. With real time synchronization and business processes orchestration you can ensure higher data quality and users gain greater visibility into a broader data scope.
Please join us to learn how Sugar users are leveraging CRM and our visual, code-free, reusable and scalable Magic xpi platform to gain greater insight into their business and customers.