Spotlight:  Building the Financial Business Case for a Global CRM Rollout (Landor)

Document created by Alex Nassi Employee on Aug 21, 2017Last modified by Alex Nassi Employee on Nov 7, 2017
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Whether you’re choosing a new CRM for a global system rollout, or simply looking to quantify the business value of an existing project, there’s much to learn in the analysis performed by Landor prior to its selection of SugarCRM. Landor, a global brand consulting and design firm, did an exhaustive analysis of its global offices - looking for ways a single CRM platform could drive cost efficiencies and overall productivity gains. In this informative session, Landor’s Tansel Adacan and Annika Bruls will outline how their global analysis revealed critical insights towards building a cost-effective, streamlined CRM project that expects high adoption and ROI.



Tansel AdacanLandorGlobal Systems Director
Annika BrulsLandorDigital Project Manager



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