Spotlight: Transforming from a Task Oriented to Customer Oriented Sales Culture (Backcountry)

Document created by Alex Nassi Employee on Aug 11, 2017Last modified by Alex Nassi Employee on Oct 3, 2017
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Description

Back Country, the parent company of four business suites that sell wilderness adventure and outdoor sporting goods, wanted to make a change in its sales culture. Rather than focusing on the mundane tasks of addressing customer inquiries and opportunities - it instead opted to build a more holistic and intelligent view of the customer. This has resulted in a more customer-centric culture, improved pipeline reliability and increased sales volume. In this session, Back Country’s Peter Tew will outline how the Sugar platform aided the company’s shift - and reveal some cool integrations and customizations (such as its “Customer Passions” widget) that have enabled Back Country to build better business relationships.

 

Speaker

SpeakerCompanyTitle
Peter TewBackcountrySenior Product Manager

 

Recording

Please check back after SugarCon!

 

Slides

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Outcomes