Spotlight: Driving Customer Loyalty and Satisfaction with Sugar (Devlyn)

Document created by Alex Nassi Employee on Aug 11, 2017Last modified by Alex Nassi Employee on Nov 2, 2017
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Devlyn Optical, an eyewear retailer based in Mexico, was using a third party tool to manage their custom royalty program - until the firm realized it could gain more insights and data points using Sugar. In addition, Sugar gave Devlyn the ability to better engage with customers pre-and-post sale through surveys and other customer satisfaction initiatives. In this session, Andrew Devlyn, director of innovation at Grupo Devlyn, will reveal how their custom customer loyalty module drives multiple retention programs; and he will outline Devlyn’s use of Sugar for pre-and-post sales engagement such as marketing campaigns, post-interaction surveys and NPS tracking. In addition, Devlyn will give a glimpse of an in-process project leveraging loyalty data to drive employee incentive programs.



Andrew DevlynDevlynContinental 1





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