Practical Customer Acquisition and Retention with Sugar, MailChimp, Zendesk and Intercom

Document created by Alex Nassi Employee on Jul 31, 2017Last modified by Alex Nassi Employee on Nov 7, 2017
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In today’s world, attracting new business is only half of the story – customer retention in this competitive landscape is more critical than ever. Using our own business processes as an example, we will show you how to build highly relevant and interactive campaigns to generate more buyer interest, tips for nurturing along the engaged sales cycle, as well as tips for retaining more customers and answering “cries for help” before it’s too late. Using a mix of Sugar and awesome add-ons from Intercom, MailChimp and Zendesk, we will show how to automate the modern customer lifecycle with pre-integrated tools you can start using tomorrow.



Jason EggersFanatical LabsCo-Founder and CEO
Chad HutchinsonFanatical LabsCTO
Jon SheppardFanatical LabsDirector of Product