One of the biggest challenges CRM implementers have is getting their team engaged in the system. In fact, low user adoption rates are the cause of about 65 percent of all CRM project failures. Gamification is the answer. By incorporating game-like design concepts into your platform, it makes the CRM experience more engaging for users. Challenge team members with leaderboard-driven contests, unlock badges (achievements) for completing specific tasks, and even earn coins or points redeemable for real-world and virtual prizes. Additionally, administrators can easily create new goals for any metric SugarCRM tracks. In this breakout session, Jason Green explores the use cases of companies currently using Splash, a gamification platform for SugarCRM. This interactive session walks you through how gamification provides users with a powerful toolkit for any company looking to incentivize even the most monotonous and repetitive of tasks.