The Future of Marketing & Building Adaptive Journeys

Document created by Alex Nassi Employee on Jul 31, 2017Last modified by Alex Nassi Employee on Nov 7, 2017
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The marketing world is changing and being digitally disrupted but sometimes it’s hard to know where to start. Everyone has been talking about inbound in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to to balance your inbound and outbound needs for a revenue-producing digital ecosystem, you will learn about:

  1. How to look at your data and insights to see beyond the buyer’s journey
  2. How to assess the current state of your customer journey
  3. Creating a balanced approach to your marketing plan
  4. Some tips on the best ways to track and continuously learn from your data



Andy MacMillanAct-On SoftwareCEO



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