The marketing world is changing and being digitally disrupted but sometimes it’s hard to know where to start. Everyone has been talking about inbound in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to to balance your inbound and outbound needs for a revenue-producing digital ecosystem, you will learn about:
- How to look at your data and insights to see beyond the buyer’s journey
- How to assess the current state of your customer journey
- Creating a balanced approach to your marketing plan
- Some tips on the best ways to track and continuously learn from your data
Please check back after SugarCon!