Many manufacturers sell through independent sales representatives. ASI, a firm that sells washroom accessories around the globe, wanted to bring its sales operations into the future, and bring its independent reps along for the ride. The initiative was not without challenges: data ownership and reps working for multiple ASI subsidiaries and other firms made this a difficult sell. However, by providing value through offering reps an easy-to-use tool that provided useful insights and reduced data entry - ASI was able to see strong adoption and return on investment. In this session, ASI’s national sales manager Avi Barr will outline how it got its independent reps on the same page and will share some Sugar configurations and other tips toward aligning a distributed, independent global sales force.