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All Places > SugarCon > Welcome to the App Throwdown! > Blog > Author: Samuel Staehelin

The Magnolia SugarCRM Connector makes lead capture and personalization easy.
Create lead capture forms in SugarCRM. Magnolia fetches the forms from Sugar and displays them to your website editors in a user-friendly list. Editors can embed a form on the website with a few clicks. Magnolia does all the technical heavy lifting. Editors don't need to edit HTML or copy-paste any code snippets. When a visitor fills the lead capture form on your website a lead record is created for them in SugarCRM instantly.

 

You can now contact the lead or start tailoring their user journey with personalized content. Any lead details are available in Magnolia for targeting. Use them to offer relevant content. For example, if the lead has already visited your product page you could show them a video next, or point out the location of the nearest retail store since you know the visitor's city.