Using Act-On’s native, out-of-the-box integration, you can set up automatic, bi-directional synchronization between Sugar and Act-On – easily, and in minutes. With Act-On, you can attract, capture, and nurture prospects, then convert leads directly into Sugar. Sales accesses Sugar to get real-time information, including prioritized leads and activity history.
Complete contact activity histories give your sales team detailed information about a contact’s online and offline activity. This helps sales reps understand the prospect’s interests and pain points for more productive sales calls.
Leverage Act-On lead scoring to identify and prioritize sales-ready leads based on points scored for demographic and firmographic data, and behavioral touch points including email, website, event attendance, and form submissions. Your sales team will know who prospects are, what they care about – and what to say – during the sales call.
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To learn more about our app, visit our listing on SugarExchange: Act-On Marketing Automation SugarCRM, Inc.