Marketing bridges the gap between consumers and the organization. Most businesses focus highly on marketing and look for innovative ways to increase ROI through marketing automation platforms. Additionally, companies with marketing automation see an average of 60% higher lead-to-sale conversion rates.
With several options available, it can be difficult to find a complete marketing automation solution. SugarCRM offers an all-in-one marketing automation platform - Sugar Market. As a result, many marketing managers are keen to leverage it to stay ahead of their competitors.
Let’s explore what is Sugar Market all about and how it can help your business!
What is Sugar Market?
Sugar Market is an all-in-one marketing automation platform that streamlines your marketing activities. SugarCRM acquired Salesfusion, whose offering was later rebranded as Sugar Market and has since continued to evolve. It can be used on its own and integrated with Sugar or other CRMs.
Features of Sugar Market
All Marketing Platforms in One Place
Does your team juggle different marketing platforms to identify customer touchpoints and leverage each one of them? With social media, these are changing at a rapid pace.
However, you can streamline all your interactions with the customers on social media via Sugar Market. Allowing you to schedule posts, manage accounts and track brand performance, Sugar Market will enable you to boost engagement and accelerate customer acquisition.
Effective Campaign Management
Marketing campaign automation can be done very effectively through Sugar Market. It lets you manage three types of campaigns: single emails, nurture-based campaigns, and trigger campaigns.
Automated email campaigns save time and help in optimizing your sales funnel. In Sugar Market, you can easily and quickly create personalized email campaigns. In addition, Sugar Market lets you streamline your email marketing workflow by scheduling emails. You can also get relevant statistics regarding emails opened, unsubscribed or other specifics.
You can also choose from the built-in email templates or create your own for a responsive email campaign. Moreover, you can also run a nurture-based campaign to convert or optimize trigger campaigns based on a user’s action for great results.
Better Lead Capturing
Understanding customer engagement is important for digital marketing automation. Impressively, you can transform your customer’s journey by tracking engagement through different stages of the sales funnel in Sugar Market. Moreover, you can also get actionable insights regarding your prospects' interaction with your website and streamline account engagement.
Optimized Lead Nurturing
Automated lead nurturing is a necessary step for closing more deals and improving conversion rates. According to DemandGen, nurtured leads result in a 20% increase in sales opportunities. Do you want to break through the noise and stay top-of-mind with prospects? Empower your team with Sugar Market, so they can send automated tailored messages to prospective buyers for a more personalized customer experience.
In Sugar Market, nurturing campaigns are easy with drag and drop features. Just choose the mailing list from your marketing automation platform or your CRM, and include or exclude people based on various touchpoints. The more you customize the list according to your business needs, the better the results.
Furthermore, you can also renew a campaign by adding a rule or logic related to some action. For example, after sending emails, you can add a rule for follow-up calls if the specified action was taken.
Lead Scoring for Higher Conversions
It’s disappointing when you can't close a deal after spending a lot of time and energy on a certain lead. Welcome to Sugar Market's native lead scoring mechanism, which allows you to assign a certain score to users based on their web activity, email or campaign engagement, etc. This is important for marketers as they can get the score of a lead and target it accordingly with their marketing efforts.
Launch Google Ads Campaigns
With Sugar Market, you don’t need to worry about managing your Google Ads Campaigns separately. Leverage the platform to see an increase in traffic and drive more qualified leads.
Optimized for Search Engines
Given that digital marketing is evolving at a rapid pace, it is imperative to have a website with an optimal load time. If you are using a marketing automation platform but your site does not work properly, your business results will be less than optimal.
Sugar Market brings a complete solution to website and SEO auditing, so you can see how your site is performing and benchmark it as well. Attract more visitors to your site with smarter marketing.
Easily Create Landing Pages and Lead Forms
Landing pages help to keep the audience engaged so you can seize new opportunities. In Sugar Market, you can save a lot of time through landing page automation. For this, use the drag-and-drop builders or choose the lead form templates. You can also build custom web pages for quick lead capture.
Measure a Webinar’s Success
Being an all-in-one marketing automation platform, Sugar Market lets you manage and track your webinars and online events. It can transform your interactions with customers for real-time conversations through webinars.
Create Custom Surveys - Fast
Another feature of Sugar Market is that it lets you create custom surveys within the platform. This provides actionable insights about your customers and adds inbound intelligence.
Reporting and Interactive Dashboards
With Sugar Market, you can understand your customers better by tracking critical metrics and determining what drives revenue. With interactive marketing analytics dashboards in Sugar Market, you can create visually appealing reports that are easy to share.
CRM Integration with Sugar Market
Another great feature of Sugar Market is that it enables seamless CRM integration. You can integrate Sugar Market with Sugar or any other CRM platform, and get real-time synchronization. It will bring your sales and marketing teams together on a unified platform, so you can drive more profits and increase revenue.
How will Sugar Market Benefit my Business?
As Sugar Market is an end-to-end marketing automation platform, it has the potential to transform your business.
Increase Your Sales
Marketing automation workflow becomes easy with Sugar Market. It lets you reach out to prospects, attract more leads and optimize your sales funnel. With Sugar Market, you're likely to see a boost in your sales figures.
Increased Marketing ROI
Sugar Market will give you a clear picture of how your marketing campaigns are performing so you can strategize in a better way. Moreover, 63% of companies leverage marketing automation to gain a competitive advantage over their counterparts. Shouldn't you?
Optimize Resource Allocation
As Sugar Market allows you to track and monitor your campaigns, you can optimize the allocation of resources, time and money. Moreover, you can also customize SugarCRM to better manage your workflows. Not only will this drive profits, but boost your team productivity.
Improve Customer Experience
Engage with clients at all touchpoints and address their issues for a better customer experience. Via marketing automation, you can retain more customers in an efficient way.
Supercharge Growth with Performance Analysis
It’s important to track performance and look for opportunities to grow your business. You can leverage advanced analytics in Sugar Market to track the performance of your marketing team, and visualize results through the marketing analytics dashboard. This will give you a holistic performance analysis to pinpoint areas of improvement.
What Are You Waiting For?
With its pre-integrated marketing automation solutions, Sugar Market can benefit your business in multiple ways. Leverage it fully with CRM integration and visualize your business revolutionized.