Jennifer Karpus-Romain

How Does Gamification Work Like Our Favorite Childhood Pastimes?

Blog Post created by Jennifer Karpus-Romain on Jul 12, 2018

The definition of gamification is incorporating game-like systems into non-game situations. Gamification makes it possible to turn boring, tedious tasks into compelling jobs for your employees. It’s not about turning work into a game. Rather, it involves bringing in the elements  we all love about incorporating games into work: challenges, competitions, and rewards.

Do you have team members who thrive on being “the best”? Are there employees who do their best when they feel appreciated by getting real-word rewards, such as gift cards or long lunches? Do you have anyone on your team who likes collecting things?

Splash for Sugar® incorporates all of these game-like elements into your CRM system. It’s a powerful toolkit for any company that’s looking to incentivize great results, even for the most monotonous and repetitive tasks.

But how does gamification actually work? Challenge workers with leaderboard-driven contests and show them how to unlock “badges” when they complete tasks. Then users can earn “coins” or “points” that are redeemable for real-world, virtual prizes.

Think of gamification in terms of your favorite childhood pastimes:

Scouts: Badges

As a Boy or Girl Scout, there was nothing better than littering your vest with merit badges. In a gamified CRM system, managers can create different badges for users to earn as they navigate the system.

Tennis: Singles Competitions

Like singles tennis, this game is one-on-one. Create challenges for your team and have them compete in them. Then you can both reward the users at the top of the leaderboard, and inspire the users at the bottom to step up their game.

Competitions can span from simply logging in each day to closing five deals by the end of the month.

Basketball: Team Competitions

Whether you have multiple sales or customer-service teams in your office or around the world, gamifying your CRM system can create team competitions. You can see which team is winning, and who’s at the bottom of the leaderboard.

Arcades: Real-world Rewards

As a kid, there was no greater feeling than hitting the jackpot at Skee-Ball or Whac-A-Mole, and seeing all those tickets pour out. Then you’d get to exchange those tickets for a stuffed animal or candy.

In a gamified CRM system, users can level up and get coins they then cash in for real-world rewards. Managers post the number of coins that a challenge is worth and assign coins to rewards. Whether it’s a $25 gift card at a local restaurant or a “free” PTO day, it will go a long way if you customize these rewards to offer what employees care about most.

Looking for more information about gamification? Check out our whitepapers: Gaming the System: Gamification & CRM and Big Data Games for Productive Employees.

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