Sarah Friedlander Garcia

SugarCon 2017 Spotlight: Getting Independent Sales Reps and the Manufacturer on the Same Team

Blog Post created by Sarah Friedlander Garcia on Sep 21, 2017

SugarCon is quickly approaching, and that means three whole days to learn, network, and build customer relationships while participating in the most powerful and progressive global CRM conference of the year.

One of the Spotlight sessions, Getting Independent Sales Reps and the Manufacturer on the Same Teamfeatures our customer Avi Bar, National Sales Manager for American Specialties, Inc. (ASI). In this session, Avi will discuss how ASI got its independent reps on the same page and will share some Sugar configurations and other tips toward aligning a distributed, independent global sales force.

ASI, a firm that sells washroom accessories around the globe, wanted to bring its sales operations into the future, including their independent sales reps. The initiative was not without challenges: data ownership and reps working for multiple ASI subsidiaries and other firms made this a difficult sell. However, by providing value through offering reps an easy-to-use tool that provided useful insights and reduced data entry – ASI was able to see strong adoption and return on investment.

To learn more about how ASI has leveraged Sugar to build on strategic sales initiatives read our case study. This is just one of the sessions at SugarCon this year. For more information about SugarCon or to register check out sugarcon.sugarcrm.com.

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