Hussain Nasir

Sugar - The Perfect Tool for Business Analytics

Blog Post created by Hussain Nasir on May 30, 2017


Business Analytics seeks to revolutionize the way in which business ventures are streamlined and operated. The motive behind Business Analytics is to analyze, develop and manage technical solutions to business problems that a venture might be facing. Apart from that, Business Analysts seek to augment the sales of a company by scrutinizing certain patterns that the company has pertained in the past.


Incorporation of in-house Business Analysts is becoming a norm in today’s industries. Companies are now following the latest trends of hiring more and more analysts. Sugar has always been ahead of the game. Sugar has assimilated and integrated a lot of tools and plugins that can be used that would enhance the performance of a business analytics within a business. Let’s look at a few of them:


Business Intelligence

Sugar lets you create reports and generate analytics that will aid in evaluating the performance of your company and productivity of your employees. These reports are based on the activities that have been logged into the CRM system. BI tools provide valuable insights that can help improve product quality and operation processes over time. Thus, the management can make well informed decisions and stay one step ahead of the curve in today’s ultra competitive environment.


Predictive Analysis

Sugar is extremely competent in comparison to other CRMs when it comes to handling large amounts of data. With Sugar, your analysts will gain the ability to predict how customers will respond to certain stimuli (products & services) based on their behavioral history and past preferences.  This will enable your analysts to more successfully judge and answer the most pertaining questions that exists in corporations; how, when and where to allocate resources for future investments and products?


Upgraded Customer Analysis

Whilst using Sugar, your Sales representatives and marketing executives would be able to thoroughly analyze and examine all the customer touch points. These include social media, web click stream, internet, email and inquiries made via telephone calls. Just imagine how valuable this information can be to business analysts. Your team of analysts will be able to better forecast consumer preferences, envision subsequent requirements and resolve other issues that incorporate various business decisions.


Business Forecasting

Every venture dreams to make forecasting as smooth as possible. Sugar allows you to review and manage forecasts of your entire team. Don’t forget, Sugar allows you to intelligently identify factors that affect various aspects of your company’s sales, marketing and productivity. Also, Sugar gives you the ability to manage forecasts of each member of the team through a single worksheet. Assigning quotas, adjusting individual forecasts and analyzing the performance of individuals are no longer considered a tedious task. Sugar also allows your enterprise to keep track of customer activities. If you’re at a managerial level in your company, Sugar will intelligently shift your focus to more paramount issues. Hence, it saves the day at not only the sales level, but at the managerial level as well. Thus, it allows your business to observe patterns without overriding complications and provides your company with some brilliant insights into factors affecting sales and marketing.


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