Sales is hard. Especially when selling to someone you don't know. You don't have that context to help break the ice and frame the conversation. That's why a warm introduction is critically important. TrustSphere's "Links Within" is an application that helps you understand the real relationships that your organization has to your customers and prospects. In the latest installment in our "Disruption" series, Martin Schneider and Brian Lebahn discuss "Links Within" for Sugar. As the saying goes, it's not what you know, it's who you know. With TrustSphere, you get to know a lot more people.