Reaching new customers is paramount for any business to thrive and grow. With a majority of your customers, a large part of the buying decision has been made before one of your sales reps is even contacted. This is why it is critical that you are able to reach potential customers before your competition. And once you get those leads and opportunities, there is no better CRM on the planet to manage them than Sugar! In our latest Disruption Series discussion, we sat down with Doug Rickard, Act-On's Channel Manager, to learn how their marketing automation platform and Sugar work together to give you a competitive advantage and disrupt your competition.