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four-step-customer-engagement-lev.pngDuring our 11 years as an Elite SugarCRM partner we’ve learned a lot about what makes for a successful deployment of customer engagement platforms (CEPs) like Sugar. We’ve identified  four phases and each has important, tangible outcomes that add up to optimized business processes and greater ROI.

  1. Selection/Vision--CEP ownership requires clear objectives, responsibilities, and lines of communication. Through this phase, we identify issues with the your organization’s “as is” state. We help you clarify your vision and ensure all stakeholder groups are represented: line of business, IT, and executive leadership.
  2. Implementation/Transformation--Ongoing communication between stakeholders surfaces any challenges and opportunities that need attention. In this phase, we verify that all solution components operate as planned and that users receive adequate training. Training is critical to user adoption and success.
  3. Support/Management--CEPs don’t manage themselves. From our team of experts, you’ll receive guidance in planning and decision making about CEP enhancements that boost ROI.
  4. Ongoing Success with an Eye to the Future--The pace of change demands that companies consider the impact of technology, market and industry  trends, and customer challenges on the evolution of its CEP.

Choosing a strong partner can accelerate the effectiveness of a CEP. We’re experts in enabling  customer engagement and improving business process decisions for companies that rely on Sugar. If you want to confidently navigate every phase of your Sugar investment, swing by our booth at SugarCon or visit us today.

Eva Narunovska

Let's keep it easy!

Posted by Eva Narunovska Jun 1, 2016

Only very rarely one can build something good without a hard work and without aiming for excellence at every step. That is the way it should be. Feeling of purpose and achievement, growing as a professional and as a human being is priceless.

It is important to find the right balance by keeping things simple and easy. Unnecessary complexity and drama is wasting your time and energy. It should rather be saved for the things that really matter for your business.

There are many examples: unnecessary bureaucracy, playing it cool, formal authority, unreasonable standards or rules, fear of every little possible failure, worrying too much of what impression you make, trying to sound smart by putting things in a very complex format or wording, hiding and faking. Such games sometimes remind me of the fairy-tale The Emperor’s New Clothes by Hans Christian Andersen. Games should be played for fun or education, no other.

Everyone has already a burden to carry during the life, so why should we complicate things for no reason?



Things should be kept as easy as possible.

Easy business communication and cooperation with your partners will enable a trusted environment to be enjoyed. Easy, open and trustful communication within a team is a ground for seeds of inspiration and innovation. It is a prerequisite for building a strong team and enabling productive teamwork. If you create an easy work environment for your people, they will make it easy for your customers.


My friends are laughing: “You work in the complex area of Business Analytics and you want things to be easy?” – Well, yes, exactly! That is the reason why we, IT Sapiens are here with the Analytic Reporting Tool, to make it easy for our customers!


Excellence is much about perfection in the details. Still, keeping things easy is not an opposite of excellence, a smart and good work and a powerful solution. In fact, they all complement each other.

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