Maximize Productivity with Relationship Analytics for Sugar

Blog Post created by dax_farhang Employee on Feb 14, 2017

The CRM industry is abuzz about the potential of analytics, AI and the like. The promise is that applications will reach deeply into a dataset and retrieve insights that go beyond "who do I contact next?" or "what should I say?"


At SugarCRM we are actively investing in the analytics space with our own product development efforts and through strategic partnerships. One example is Relationship Analytics for Sugar. This Sugar add-on accelerates your business with:

  • Increased sales productivity
  • Increased customer retention
  • Rapid employee onboarding


Relationship Analytics for Sugar analyzes employee-customer interactions within your email system and distills those interactions into a deeper understanding of the relationship strength each employee has with every individual at your customers and prospects with whom they communicate.


Our customers leverage Relationship Analytics (RA) for Sugar to strengthen relationships across their company and improve prospecting and opportunity management. Companies can uncover "hidden" contacts or new prospects buried in their email system with a one-touch process to add them to your Sugar contacts. You can also identify trends in contact activity, or quickly educate new account executives on the strength and breadth of each customer contact.


Most importantly, users' natural email activity provides the raw data that drives Relationship Analytics for Sugar.

This is truly a powerful product to improve efficiency or gain a competitive advantage through technology.

Relationship Analytics for Sugar is available for $20 per user per month and integrates with popular email systems, such as Microsoft Exchange, Office 365, Lotus Domino and Gmail for Business. It is available with all Sugar editions, supports every supported Sugar 7.x version and can be leveraged by both On-Demand and On-Site customers.


Learn more about Relationship Analytics on our new SugarCRM website.